ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




NEW BUSSINESS:

MAIL@ALEXCHANTRE.COM





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© 2025


Chaos
Shampoo
Lab




VISUAL IDENTITY / INFORMATION DESIGN / ILLUSTRATION Chaos starts with a simple idea: Hair is as unique as a fingerprint. From this belief comes Hair ID — a personalized shampoo formula created to match the specific code of each person’s hair.

The project involved designing the visual identity, custom icons, and a graphic language that brings this hyper-personal concept to life. A key part of the work was building a graphic system for Hair ID, using visual codes to represent the uniqueness of every user’s hair. This same system helped define the brand’s imagotype.

The visual identity blends a feminine feel with a scientific tone. The logo was created using a custom elegant typeface, paired with a neutral color palette that reflects clarity, softness, and sophistication. To balance this, a monospaced font was used for information design, giving it a more technical, lab-inspired look. The project also included simple, minimal illustrations for the brand’s website, helping to complete Chaos’s clean visual world.