ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




NEW BUSSINESS:

MAIL@ALEXCHANTRE.COM





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© 2025


Ese
Sotol



 ART DIRECTION / VISUAL IDENTITYEse (S) is an artisanal sotol distilled from Dasylirion Wheeleri, a plant native to northern Mexico. This spirit captures the untamed essence of the desert and the hybrid identity of a border city like Chihuahua.

The brand identity draws inspiration from cholo slang—hence the name “Ese”—as well as street culture, crew aesthetics, the graphic heritage of Paquimé, and the raw textures of the northern landscape. The result is a contemporary visual system featuring a bold, old-style typeface, abstract graphic gestures, and dynamic compositions.

The logo centers on a stylized S, evoking both the shape of a snake and the look of a classic gang tattoo. This emblem becomes the symbol of the spirit itself—mysterious, grounded, and ritualistic.

Art direction is built around documentary imagery of the desert, the harvest, and nocturnal life on the border, paired with typography that echoes the title cards of vintage western films. The identity speaks with a raw and honest voice, deeply rooted in place and attitude.
This project reimagines sotol with a bold, urban, and cinematic approach.