ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




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© 2025


Ketone
Kitchen



 ART DIRECTION / VISUAL IDENTITY
Ketone Kitchen is a dark kitchen based in Mexico City, specialized in ketogenic (KETO) cuisine. Its concept brings together health, convenience, and an energetic approach to everyday wellness.

The visual identity is built around a bichromatic palette of green and black—colors chosen to evoke vitality, freshness, and balance. Typography plays a central role: dynamic compositions, scale shifts, and playful spacing create a visual system that feels active, modern, and adaptable, while remaining clear and intentional.

The logo is a custom wordmark where the letter N features a distinctive stroke that suggests movement. Elements within the logo—such as the word ONE hidden in KETONE—are used to build secondary messages that reinforce the brand’s tone and philosophy.

Simple illustrations balance the clinical edge of the palette with a friendly, accessible visual language.

This project was developed as a full identity proposal, exploring how a health-focused brand can be visually bold, optimistic, and relevant to a new generation of urban consumers.