ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




NEW BUSSINESS:

MAIL@ALEXCHANTRE.COM





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© 2025


Mask
Milk




 ART DIRECTION / VISUAL IDENTITY / CONCEPT PACKAGING Mask Milk is a healthy hair community that promotes hair care as a lifestyle. Based on this vision, the brand offers a professional line of treatments made with milk protein, formulated to soften, repair, and improve hair texture. The collection includes four treatments, each centered around a key component: Honey, Matcha, Cotton, and Silk.

The visual identity blends a minimalist style with clinical and expressive touches. It draws inspiration from 80s ads, the sculptural work of Isamu Noguchi, the organic shapes of cow spots, and the natural tone of milk. These references come together in a graphic system built from thin, irregular lines that evoke both the flow of hair and the texture of the product.

The central focus of the identity is the set of custom icons created for each treatment. These symbols, defined by clean geometry and balanced proportions, distill the essence of each formula. The art direction also used AI tools to craft a visual narrative that highlights the natural textures and qualities of each component.

Though the project has not yet been officially launched, its conceptual and visual foundation is fully developed.