ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




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© 2025


Soft  +

ART DIRECTION / CONCEPT PACKAGING 

Concept exploration of packaging and visual identity for Soft Plus, a base serum that enhances its benefits by combining with active drops to adapt to the skin’s needs. Conceived under the concept Your Skin, Your Routine, the design focuses on personalization and empowerment through self-care. 

Although the project didn’t reach production, it served as a visual and conceptual research exercise. The identity is built around a timeless font and the “+” symbol as the graphic core: not only does it represent the addition of ingredients, but it also appears as texture on the packaging, emphasizing the idea of modularity. The vibrant color palette, reflects the day/night duality of the product and enhances a young, modern aesthetic. The soft, almost ethereal background provides a tactile, light feeling, completing the sensory experience.