ALEX CHANTRÉ



INDEPENDENT MULTIMEDIA DESIGNER & ART DIRECTOR BASED IN MEXICO WITH EXTENSIVE EXPERIENCE IN BRAND DEVELOPMENT, VISUAL IDENTITY, PHOTOGRAPHY AND DIGITAL DESIGN.



I CRAFT TIMELESS VISUALS WITH SIMPLICITY AND A BOLD APPROACH, FOCUSING ON CLARITY, BALANCE, AND MEANINGFUL AESTHETICS.




      SELECTED PROJECTS
      LOGOFOLIO
      GRAPHIC ARCHIVE





SERVICES:

CREATIVE and art direction
Brand DEVELOPMENT
VISUAL identity
GRAPHIC and WEB DESIGN
PHOTOGRAPHY
Motion GRAPHICS




NEW BUSSINESS:

MAIL@ALEXCHANTRE.COM





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© 2025


Zadro



 ART DIRECTION / VISUAL IDENTITY / EDITORIAL DESIGN
With a strong family tradition in furniture making and export, Zadro is an exclusive line of industrial furniture crafted in Puebla, Mexico—each piece built to last and made to be passed down through generations.

The visual identity takes inspiration from the bright red of forged iron, building a palette that reflects the strength and roots of hard work. The logo was created from scratch using bold shapes and sharp angles, echoing the tools and machines found in the workshop. The balance between strong serif typography and generous white space results in a refined, understated system. Zadro speaks of strength, skill, and timeless design—striking harmony between the classic and the functional.